Day 668

Post #36 of ANNIE B.’s D.I.Y. MAGAZINE: Is It Harder to Learn How To Be A Successful Artist Than To Learn How To Be A Neurosurgeon?

“I promise to post blogs here, sharing some daily activities & the work I do to achieve my career goals, and when I do win that Grammy, YOU can say you followed me all the way! I also hope to give inspiration, information, & advice to indie artists, and I hope you take a little something away with you when you read my posts, whether or not you are yourself an artist!”

I recently had this conversation with another musician friend of mine who had owned his own label, and the label did not last as long as he wanted it to. This guy has been in the music business for years and years, and with the people he knows and the experience he has under his belt, you’d think he could have a successful record label. Well, the fact is, there are no proven courses or degrees at any schools on how to have your own successful career in the music business. Sure, there are classes you can take at colleges all over the U.S. (especially in Los Angeles), there are seminars and conferences (such as SXSW) and workshops and speaker events and all sorts of resources. But after everything is said and done, it’s actually easier to learn how to become a successful neurosurgeon (provided you get accepted into med school, and you subsequently get accepted through all the different hoops you have to get through). If all I had to do was study my behind off & get good grades and pass all the tests I had to pass to become a successful artist, even if it took me 12+ years to do it, I would have started on that path right after high school, and I’d be there by now! But that’s just not how it works. Every time an artist decides he or she wants to learn how to make a living with their music, they kind of have to re-invent the wheel. They have to come up with creative ideas on their own, or by reading what other artists have done, and find their own success. OK, they can also look for a record label that already has a wheel in place, but that does not guarantee they will get anywhere. One time I heard, for every act that “makes it big” on a major label, there are 99 that don’t. Those 99 get dropped, shelved, or even worse, they end up owing the label thousands and thousands of dollars after getting shelved or dropped. Even worse than that, they can’t do anything with the music they wrote & recorded while under contract with that label. They are in limbo for years. It’s really pretty scary when you think of it. Why would anyone want to put themselves at risk like that? If you do want to be on a label, work with a small, local record label who you have done your research on!

So, I think it’s actually easier to become a successful practicing neurosurgeon than to become a successful musical artist. Even the neurosurgeon that graduates LAST in his class gets the diploma and the credentials and the ability to practice medicine and make lots of dough. There is a system in place that he or she needs to get good enough grades to be accepted into, and the rest of it is following the rules and studying hard.

But there is no such system in place for the artist. The system in place (record labels) can be very scary, and lots of them can put the artist in a worse place than when they started. And lots of artists think the answer is to start up your own record label, and so to those folks, I say, “Good luck!” That would be the ultimate in re-inventing the wheel, and I believe artists would serve themselves better by just concentrating on making great records, playing shows, and selling merch.

Studying the industry and learning about which record label or labels would be right for you are also good ideas, and then you can go after those labels if you are so inclined. But the best case scenario is to be so successful on your own that the labels are coming to YOU.

One of the reasons for this lack of a learning system in place for us artists is because, especially now, the industry is changing so fast that people in the biz, even those who have been in it for a very long time and seem to know A LOT, can’t keep up with how fast it’s changing. Yesterday, I heard about this guy who JUST graduated from college with a marketing degree (or some other business degree) and he started working with a company who makes this tongue brush that gets rid of bad breath and other germs. He was the guy who never listened in class… he was too busy researching the in’s & out’s of the workings of Facebook, learning how YouTube can reach more people with less marketing money spent, and all the other blogs & online news about how it all works. He got hired to get a YouTube video up as a commercial for the tongue brush, and it has sold millions, with NO marketing dollars spent except the $500 spent to produce the video. Figuring out how to use YouTube as your ultimate marketing tool is one of the things this guy concentrated on while he “should have” been paying attention in class, and now he’s going to that same school to speak and share his expertise. But he figured stuff out on his own. That’s the challenge that we as artists all have. We are challenged with learning how to survive and succeed in an industry that is changing & presenting new concerns and considerations EVERY SINGLE DAY.

“Going Viral” was the key with this guy. As it has been with other success stories. But, how can you “make” a video on YouTube “go viral”? I guess THAT is the ultimate question for the day.

How do we deal with this? Well, the tongue brush guy got smart and could see how powerful the internet is, especially YouTube, and he researched it daily and came up with a plan. For the musicians, last year a group of business people got together to figure out how to help an artist “Make It”… 6 different “expert” groups who are supposed to know something about how to help musicians succeed banded together to create a basic, actionable music marketing plan designed around simple strategy, prioritization of tactics, easy to use tools, and a reasonable budget. The hope was that any hard working, talented musician can utilize this plan to grow their fan base and help lay the foundation for a sustainable career in music. Well, this plan did not result in any measurable increase in success for “Indie Artist X”, as he was referred to during the project. I wrote about it here: http://anniebmusic.com/day-335/, and it was very disappointing.

Is “going viral” on YouTube our answer right now? Even if it is today, that could change tomorrow! So, I urge all indie artists to continue playing, and continue researching what they can do to keep moving forward. Do at least one thing every day (or, better yet, spend at least one hour every day) working on getting better gigs, e-mailing your fanbase about your goings-on, blogging, putting a video up on YouTube, creating event pages on Facebook for your gigs & inviting all your FB friends who live in that area, and working on the business (& promotions and marketing) side of your career.

Today, I did four things so far: I called a manager about a potential gig, created a FB event for my show this week & invited all my Milwaukee friends, I blogged on my website (obviously), and I sent out an e-mail to my regular e-mail list about the “Annie B. Holiday Happenings”!! (Unfortunately, I have a limit and can only send e-mails to 500 people a day, and now I have reached my limit so I can’t send out any more e-mails today! Ugh! Guess it’s time to pay for an e-mail service like MailChimp!) All this stuff took me much longer than an hour, but every little thing I do will move me forward just a little. And at some point, there will be a snowball effect, and the avalanche will start!!!

Day 108

Sorry it's been so long since that last blog! I AM going to blog til I win that Grammy - I promise!!!

So, here's what I've been up to... I went out of town on a little mini-US tour for about 3 weeks...

Started with a show in Des Moines on April 10th was amazing – we played to a packed house, opening for gb Leighton, and he was stellar and perfectly hospitable… the owner of the House of Bricks thought ahead and asked gb Leighton’s people if we could use their backline and it was not a problem. We left Milwaukee around 12:30 and had enough time to eat before we hit the stage. The crowd warmed up to us right away and I sold 14 CDs before we started driving home about midnight! Got home at about 6am and slept all morning and into the afternoon.. It was totally worth the trip, and I got a call back from the owner on Easter Sunday – he was very impressed with us and is totally looking forward to having us back!

The rest of the week was eventful, I had a solo show at a regular venue of mine (the Coach House Grill) on Thursday night before Des Moines and that was fun, and another solo show in Watertown, and that was another huge success. The owner of another bar I played in Watertown was there and asked me when I would come back to play for him. I’ll have to set it up again to play for Happy Hour at one bar (Riverview Water Trap), and then at the Uptown again that night. People in Watertown seem to like what I’m doing quite a bit!

Well, I officially took off for my solo road trip on Wednesday at about 1pm, and made it into Des Moines for my first show just in time! I wanted to have a little more breathing time, but it’s hard getting organized for these trips. Good thing I remembered everything… one time I drove out to a venue and forgot my PA speakers! I had to ask my landlord to drive out there with my speakers (the venue’s speakers were not right for my PA), so I offered my landlord $50 to make the drive and he was nice enough to help out!

The first show this week was at a place called Scooter and Bab’s and those folks were totally cool, it was a tips only gig and I sold some CDs and made some tips and had a groovy chicken salad for dinner. Fun people. I had a long drive the next day, so I started driving after the gig. (Quite a bit after the gig, actually… I met a guy named Tim and we hung out at the bar for awhile until I finally decided I had to start driving, at 1AM.) Got about 2 hours of driving in and decided to crash at the first travel center I saw, in the parking lot, under a light, with my car locked. My friend Edie bought me a killer travel blankie and pillow for Christmas, so I was able to sleep until about 9/9:30AM, and hit the road for Muskogee, OK.

Max’s Garage was a great venue; it used to be a car garage with four bays. High ceilings, totally keeping the garage vibe inside. I must have had another chicken salad… my usual fare. Started playing around 4:30 and people were generous towards my tip jar, plus the owner gave me a little bonus at the end of the night. I sold a few CDs and had a great time, but I should not have played that last set. My voice was tired and I had 3 more nights of performing coming up. Stayed with the owner’s friend, Billy. Billy was awesome, and he had to leave for work in the morning before I had enough sleep to start driving again. He woke me up to move my car with the house doggie, this cute female poodle, and I can’t remember her name right now. I left him one of my CDs and a thank you note. I had a great night’s sleep! Thanks, Billy!!!

The next night was in Denison, TX, at a venue where I have played many times before (Break Time), and they give the artists a nice guarantee, plus anything extra that comes in through the door. When I booked this show, the girl who I was on the phone with told me that the date I wanted was already booked, so I asked her if she could call the band already booked and see if they could switch to the following weekend, which was not booked yet. She was able to reach them that evening, and they had no problem switching their date. Nice guys! I slept in on Friday morning at Billy’s house, and got to Denison at about 5pm. Steve is the friend in Sherman, TX (town right next door – 5 minutes from Break Time) who I stay with whenever I am there, and he got switched to graveyard shift due to these hard economic times. He didn’t have to be at work until 9pm so we went out for dinner at a great little place called Cellarman’s, where they have tons of different beers on tap. We enjoyed crab cakes and shared beers & a pizza. Got in a quick nap before we both had to go to work, and when I showed up at Break Time it was empty but the usual crowd filled up the place so that by the end of the night there was a great crowd of beer-drinking fools!!!! Gotta Love Them Texans!!!!!

Stopped in El Paso for a mini "420 fest" and I had fun there - friend drove down from Albuquerque to see me but, I think he got to see me sing like, one song! Also got to see this great little band from the area, Ya Ya Boom. Loved 'em! Had a great night but not such a good morning since I got so drunk I was not ready to check out of the hotel when it was check-out time, so I slept in my car for another 4 hours and finally was able to keep down some food & start driving to CA sometime around 6pm.

The rest of the trip went well… I played the Shut Up Marie reunion show in L.A. with the line-up on the GIMMIE CD, and we had a great time!!! I wish I could go out there more often. Got to hang with the first friend I ever made down there, Lisle Engle – also a GREAT singer/songwriter – we’ve been friends since 1999 and he is good people. Got married a few years ago to a beautiful burlesque dancer Eliza Bane, and they just had a beautiful daughter, Sammy who I got to meet!

Got to see Luvie, Barbara, and Garrard, really enjoyed visiting my friends in L.A., and then up to Reno! Played shows in Truckee, Reno, and Fernley, and got to visit Karen, (Babe-Doll), and Kevin & Katherine, Bob & Kathy, former Beach Boy Adrian Baker, the whole Reno gang!

Next show was in Elko at Machi’s – where they do “Dinner & Annie B.” night – a fun night of great food, friends, music and fun! Hope to head out there again in the fall!!

Drove through to visit a friend in Wyoming and then stayed with another friend in Des Moines… racing back to Milwaukee to get back on my projects!

The July 31st Milwaukee Artbeat is the big project on my plate right now! Working on locking in the final artists for the show, and the gallery artists! It should be a great night! Please visit the ARTBEAT MySpace page to find out more! And tell your artist friends about ARTBEAT – we’re ALWAYS looking for great, interesting artists for the show!

Also working on my new album... the new band is called Annie B. & The Starlight Heroes but I'd like to change the name to the Starlights Hotels... I'll keep you posted! Also working on putting out a compilation CD on remedial children records of female bands & artists mostly from the Midwest! Keep your eyes out for that, too!!!

Peace, & Much Love! I promise I’ll write again much sooner next time!

Annie